The Rosenfeld Effect on Energy Efficiency: Simple, Effective, and Achievable Now

Arthur Rosenfeld Turns Off The Lights

California has been a world leader in energy-use and water-use efficiency for at least the past three decades.  Despite increasing energy demands via a variety of modern devices in California homes and businesses, the state’s residents today use about the same amount of electricity per capita that they used thirty years ago.  In the meantime, the per-capita electric power consumption of the rest of the USA has increased forty percent (40%).

California’s energy efficiency programs are largely attributable to Arthur H. Rosenfeld.  A pioneer in understanding communicating energy efficiency, Rosenfeld, a nuclear physicist, was appointed to the California Energy Commission in 2000.

According to the Los Angeles Times, California’s energy efficiency gains “…are so closely linked to Rosenfeld that they’ve been dubbed the Rosenfeld Effect in energy efficiency circles, where the 83-year-old has taken on rock star status.”

Energy Symposium: “The Rosenfeld Effect” held April 28, 2006 at the University of California, Berkeley

Arthur H. Rosenfeld Receives Enrico Fermi Award for Scientific Achievement

"Arthur Rosenfeld shows a lamp in his home developed at the Lawrence Berkeley National Laboratory that has two 55-watt fluorescent bulbs, each producing as much light as a 240-watt incandescent bulb. Rosenfeld is leaving the state's energy panel after two five-year terms." 
-- Los Angeles Times, December 18, 2009

Photograph by Peter DaSilva for The Los Angeles Times, December 18, 2009.

Energy Conservation A Superior Alternative To New Power Sources

Rosenfeld recognized in the 1970s that conserving energy was and is cheaper and smarter than continually creating new power sources.  To prove this fact, Rosenfeld began collecting energy-use data and providing it to California energy regulators.  The result is borne out in California’s current energy efficiency standards that are now among the most effective in the world. 

For example, California recently enacted the nation’s first energy efficiency regulations for televisions sold in the state.  The rules, approved unanimously by the California Energy Commission, require cutting the amount of electricity used by new television set by one-third starting January 1, 2011.  On January 1, 2013, the electricity use of new sets must be cut by fifty percent.  According to Rosenfeld, Television-related power use has more than tripled since the sale of flat-panel TV sets began to increase in the early 2000s.  Rosenfeld’s data show that “TV-related power usage has more than tripled to ten (10) billion kilowatt-hours (kWh) per year, accounting for nearly ten (10) percent of residential energy consumption.”

The Los Angeles Times reported on January 11, 2010:

“Rosenfeld was appointed to the Energy Commission by Gov. Gray Davis in 2000 and reappointed by Gov. Arnold Schwarzenegger in 2005. In his last key vote as an energy commissioner, he applied that same conservative thinking to energy-guzzling big-screen televisions, which currently account for about one-tenth of residential power consumption in California.”

“New efficiency mandates go into effect Jan. 1, 2011, and become more stringent two years later. They're expected to save Californians $8 billion in energy costs over a decade. Some TV makers weren't happy. Rosenfeld wasn't surprised.”

"The first time we put standards on a product, we tend to get objections that this will be the ruin of civilization as we know it," he mused. "But then people get used to it."

*****

“Climate change experts say more heroes will be needed after last month's disappointing climate talks in Copenhagen, when major nations failed to sign a concrete agreement on carbon reduction. Rosenfeld is seen as an example of how dogged persistence at the local level can turn the impossible into the achievable.” -- Marc Lifsher in The Los Angeles Times, January 11, 2010

The 83-year-old Rosenfeld is leaving his California Energy Commission position the week of January 11, 2010.